It brings together worlds that rarely meet - architecture, yoga, ambient music and a carefully curated dining experience - to create an unforgettable overnight stay inside one of Czech functionalism's most remarkable villas.
For one evening, a space usually experienced as an architectural exhibition transforms into a living home. Guests fall asleep surrounded by iconic interiors, enjoy midnight swims in the villa gardens, watch shooting stars and share conversations that naturally connect people from different worlds.
More than an event, Sleeping Under the Stars is an experience built on atmosphere, community and the beauty of slowing down. Now in its second edition, it continues to grow while staying true to the idea that the most memorable moments are often created through unexpected connections.
Beyond developing the community concept and long-term growth strategy, we curated a series of events and collaborations that strengthened its identity and engagement. One of the highlights was the #ELLEbrunch hosted at the National Gallery Prague, where artists, tastemakers and some of the most influential voices in the Czech lifestyle scene came together.
More than a community, #ELLEfriends became a platform for meaningful connections, shared experiences and authentic conversations.
Created to celebrate International Yoga Day, the event transformed the historic bridge into an open-air studio where movement, architecture and music came together in perfect harmony.
At the heart of the experience stood a Petrof grand piano, accompanied by a live performance from acclaimed Czech composer Karel Havlíček. Every sequence flowed to original music, creating an atmosphere that felt both intimate and extraordinary against the backdrop of Prague's skyline.
The project quickly became one of the city's most talked-about events, generating widespread attention across social media and leading Czech media outlets. More than a yoga class, it was a cultural experience that connected history, art and community through a single shared moment.
From the openings of Holešovice, Vinohrady, Karlín and Smíchov, we developed launch strategies that combined PR, influencer marketing and community building to create lasting momentum beyond opening day.
Our role extended far beyond production. We carefully selected ambassadors, influencers and media partners who naturally embodied the NEXT.MOVE philosophy, helping shape a strong and authentic brand presence from the very beginning.
By bringing together innovative design, cutting-edge fitness technology and a highly engaged community, we helped position NEXT.MOVE as one of Prague's leading premium fitness destinations.
HOLEŠOVICE / VINOHRADY / KARLÍN / SMÍCHOV / CHURCHILL
The new concept seamlessly combines a contemporary bar, art gallery and café, creating a destination where culture, design and hospitality naturally come together.
To introduce the space, we hosted an exclusive daytime preview for Czech media, followed by an evening gathering for guests from the worlds of fashion, design, gastronomy and business. More than a launch event, it became a meeting place for the city's creative community, celebrating the beginning of a new chapter for one of Prague's most distinctive venues.
Working at the intersection of science, wellness and lifestyle, we helped introduce a new conversation around women's health, bringing SYSTER BIO's vision to leading Czech media and a growing community of women seeking a more informed and intentional approach to wellbeing.
Our work spanned PR strategy, content creation and brand communication, translating complex topics into accessible, engaging stories that resonated with the right audience while staying true to the brand's values and identity.
Through consistent communication and thoughtful storytelling, SYSTER BIO established itself as one of the leading voices in women's biohacking and a trusted name in the rapidly evolving health and wellness space.
After finding the perfect location on Rohanské nábřeží in Prague's Karlín district, they brought that vision to life with the opening of #arkheSpace.
KW Creative was proud to lead the event production and PR, creating an opening that reflected the studio's minimalist aesthetic and thoughtful approach to architecture and design. More than a launch event, it became a gathering of architects, creatives, media and friends, a celebration of a space designed to inspire conversations, collaborations and new ideas.