H&M × MUGLERH&M2023
The launch of the MUGLER × H&M collection became an immersive experience where fashion, art and architecture came together for one unforgettable evening.We transformed DOX Centre for Contemporary Art into the city's fashion destination, placing mannequins dressed in the new collection on the grandstand usually reserved for the audience, turning the traditional runway concept on its head.Guests were welcomed by Archimedon II, a monumental sculpture by Czech artist Lukáš Rais weighing nearly two tonnes. Many assumed it had been commissioned by H&M's global creative team. In reality, we discovered the piece while planning the event in a small local café where it originally stood.For us, that unexpected connection perfectly captured the spirit of the project: bringing together global brands and local creative talent, creating experiences that feel both culturally relevant and genuinely memorable.
Creative Idea
Production