The campaign introduced a magical world of furniture discovery, where the protagonist explores spaces shaped by imagination and intuitive product selection. Combining generative 3D modelling, AI voice-over technology, and advanced production tools, the campaign was designed as a flexible concept easily adaptable for multiple European markets, including the Czech Republic, Slovakia, and Hungary.
Our role covered end-to-end production coordination, bringing together all creative and production partners to deliver a visually distinctive campaign that reflects FAVI's innovative approach. The result is a modern advertising concept combining creativity, emerging technologies, and efficient production workflows while demonstrating how AI can naturally expand the possibilities of contemporary advertising.
Award: 2nd Place (Reklamní katovna)